Who are you writing for?

This is essential reading for any researchers or academics who are having trouble gettings grants accepted. It’s getting more and more difficult to get funding for research these days, and any way of improving your chances is definitely worth considering.

The Research Whisperer

Your grant application will probably only be read by half a dozen people who matter.

Sure, you might get your colleagues to read it in draft. It might be reviewed by your local research whisperer. But they aren’t the people who matter! They are not the people you are writing it for; they aren’t your real audience.

They aren’t the six that matter.

Who are the all-important six? Well, one or two people from the funding agency will read it. They might send it out to three to four assessors – not all of them might respond. Between them, those half-dozen people will decide if it gets funded. They will pass a recommendation to a board or a government minister who will approve the funding. Someone from the minister’s office might scan a list of titles and summaries before your application is finally approved. 

That’s it – that’s your audience…

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